I’m Here to Fix Your Tech Chaos

I’m Andy Carlberg and I operate as a Digital Strategist - the person you call when your technology is complex, your strategy is messy, and your budget needs a serious reality check.

I have a BS in Computer Science (University of Illinois Urbana-Champaign) and an MBA (University of Iowa). This isn’t just paper - it means I can debate data structures with your Principal Engineer while simultaneously designing the quarter’s strategic KPIs with your VP of Marketing. I’m here to bridge that gap, ensuring your high-level plans translate into reliable systems at scale.

My Expertise: Strategic Friction Removal

I live to remove roadblocks. I specialize in diagnosing the friction and frustration that holds great teams back and prevents smooth, efficient progress.

If I hear “it is what it is,” I ask “why does it have to be?” I leverage my deep Agile and Scrum expertise to design and implement the right systems, processes, and tools. This eliminates that organizational complacency and drives fundamental change.

My track record proves this approach

• I’ve successfully implemented and scaled efficient structures from the ground up at multi-billion dollar firms, turning chaotic environments into predictable, high-output systems.

• I architect the entire solution, managing technology that serves millions of users across B2B, B2C, and regulated sectors (Finance, Healthcare, Consumer Goods) - guaranteeing that technology and strategy are finally working together.

Outside the Firewall: Systems and Strategy

I’m wired for systems, even off the clock. My personal life reinforces the discipline and strategic thinking I bring to my professional roles:

• Tinkering: My technical curiosity never sleeps. I’m a dedicated homelab enthusiast and self-hoster, always playing with infrastructure and optimization.
• Value: I channel my business acumen into my writing on personal finance — always focused on defining goals, measuring progress, and executing a disciplined, long-term strategy.
• Communication: My interest in analyzing film and narrative structure informs how I present information. If I can break down a three-act structure, I can certainly package a complex technical strategy into a clear, compelling story for executive teams.

If you’re interested in exploring how to remove organizational friction and elevate your digital strategy, let’s connect for a discussion.